Top 5 Personalization Apps on Android in New Zealand: Q1 2025

In the first quarter of 2025, the personalization app market on Android in New Zealand showed varied performance across the top five apps. Drawing from Sensor Tower data, let's delve into the trends for each of these applications.

Zedge™ Wallpapers & Ringtones saw a consistent weekly revenue, peaking at around $284 in late December and again in late February. Downloads fluctuated, with a notable rise to 888 in the week of February 24. Active users increased initially from 1.2K to 1.8K by late February before settling around 1.4K by the end of March.

WidgetKit-OS18 Themes & Icons experienced a modest revenue increase, reaching $22 in early February. Weekly downloads climbed steadily, culminating at 889 by the end of March. Active users also rose, ending the quarter with 476 active users.

BeautyTheme: Icons & Widgets maintained a stable download pattern, beginning at 326 and peaking at 560 mid-January. Active users saw a slight growth, beginning at 141 and reaching 208 by the end of March.

Neon Love Theme had a declining trend in downloads, starting at 637 and dropping to 323 by the end of March. Active users followed a similar pattern, decreasing from 792 to 492 over the quarter.

Finally, Zipper Lock Screen Wallpapers showed variability in weekly revenue, with peaks and troughs, while downloads dropped from 477 to 235 by the quarter's end. Active users remained relatively stable, hovering around 1.3K throughout the quarter.

For more insights and detailed analytics, visit Sensor Tower's platform.